Paid media strategy & management

Ads With Ella

Ella T. Reimann · Richmond, VA · Ads With Ella LLC

I build and manage paid media campaigns that actually perform — across Google, Meta, and LinkedIn. No autopilot. No fluff. Just hands-on work, clean data, and consistent month-over-month growth.

Google Ads Meta Ads LinkedIn Ads Full-funnel strategy B2B & B2C Lead gen + eCommerce LinkedIn
~10
years in paid media
300+
accounts managed
3
platforms, one specialist

How I work

01
Strategy
We start with your goals, your funnel, and your competitive landscape — not a template.
02
Build
Clean campaign architecture, logical segmentation, and a foundation built to scale.
03
Optimize
Ongoing, data-driven refinement. Nothing runs on autopilot. I'm in the account consistently.
04
Scale
Growth built on proof. Budget increases when ROI supports it — not before.

Services

Google Ads Management
Strategy, campaign builds, keyword architecture, and ongoing optimization across all Google campaign types.
SearchPerformance MaxDisplayYouTubeLSAs
Meta Ads Management
Full-funnel Facebook & Instagram campaigns with audience testing, creative strategy, and retargeting systems.
FacebookInstagramRetargetingUGC creative
Account Audits
Deep-dive performance review with clear findings, prioritized recommendations, and a concrete action plan.
GoogleMetaLinkedIn
LinkedIn Ads + B2B Strategy
B2B lead generation campaigns targeting the right decision-makers with precision audience builds.
Lead gen formsSponsored contentABM

Performance philosophy

I don't manage campaigns from a bird's-eye view. I'm in the account every week — reading data, cutting waste, testing what's next, and adjusting before problems become expensive.
Intent over volume
High-intent users and qualified leads over cheap traffic that doesn't convert.
Data before decisions
Every budget move, bid change, and creative test is backed by what the numbers are showing.
Continuous improvement
Launch is the starting point. Optimization is the job. I'm always asking what's next.

Agency partnerships

I work with agencies as an embedded paid media specialist — not a subcontractor. I integrate into your workflow, pick up accounts quickly, and make your team look good to clients. Smaller accounts that fall outside full agency management are where I often fit best.

Agencies I've partnered with

Tiny House Marketing Ross Media Solutions GreaterThan Marketing Digital Talk AI

What to expect

CommunicationProactive and direct — you'll never chase me for updates
ReportingClear, structured, focused on performance trends and next steps — not vanity metrics
OptimizationOngoing, not monthly. Accounts are reviewed and adjusted consistently.
TransparencyYou'll always know what's working, what's not, and exactly what I'm doing about it
TimelineSearch campaigns typically show meaningful data within 30–60 days. Expectations set upfront.

Tools & platforms

Google AdsMeta AdsLinkedIn AdsGoogle Merchant CenterGA4Google Tag ManagerMeta PixelCallRailLooker StudioAgencyAnalyticsSalesforceLawmaticsZapierNotionUTM tracking
Let's talk about
your account.

If you want a paid media partner who treats your account like it matters — reach out. We'll start with a quick call to see if we're a good fit.